VS Benefit One

VS Benefit Two

VS Benefit Three

The Stakes Section

do you struggle with:

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In this section we want to show the reader that we understand their problems and how critical it is to solve those problems.

Value Proposition Section

we can help you:

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VP Benefit One

The purpose of this section is to present the value that you can provide to your reader. This could be a service, or it could be a benefit of working with you and a single sentence about each.
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VP Benefit Two

The purpose of this section is to present the value that you can provide to your reader. This could be a service, or it could be a benefit of working with you and a single sentence about each.
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VP Benefit Three

The purpose of this section is to present the value that you can provide to your reader. This could be a service, or it could be a benefit of working with you and a single sentence about each.

The Guide Section

In this section we want to show empathy for our reader and demonstrate that we are the experienced guide they need in order to succeed.

What to include in the guide section:

Remember, the goal is to show that you have the authority to solve their problem without bragging about yourself.

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The Framework Section

it’s as easy as following the steps below

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FW Part One

we want to explain any framework or process that shows the simplicity of using our product/service to get results.

FW Part Two

we want to explain any framework or process that shows the simplicity of using our product/service to get results.

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FW Part Three

we want to explain any framework or process that shows the simplicity of using our product/service to get results.

This section is a short paragraph where you state the problem that your customer faces, the solution to their problem that you offer, and the success they’ll see when they work with you.

The Explanatory Paragraph Section

This section is a short paragraph where you state the problem that your customer faces, the solution to their problem that you offer, and the success they’ll see when they work with you.

Here’s an example of an explanatory paragraph:

“At Acme Bookkeeping we understand what it’s like to feel stressed about finances. That’s why we created hassle-free bookkeeping services. So you can stay on top of your finances and focus on what you do best.”

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The Plan Section

The goal of the plan section is to make the next steps to work with you as clear as possible. People feel more comfortable when they can see what’s going to happen next, and will be more likely to take action.

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StoryBrand recommends that you make the third step a positive success so it’s easy for the reader to see the steps to getting to where they want to be.

Blue 3-step-process arrow

StoryBrand recommends that you make the third step a positive success so it’s easy for the reader to see the steps to getting to where they want to be.

Red 3-step-process arrow

StoryBrand recommends that you make the third step a positive success so it’s easy for the reader to see the steps to getting to where they want to be.